MatMat - Boba Tea
At MatMat in Prague, my wife and I channel creativity not only through our innovative drinks but also through our vibrant brand identity. Merging Asian and Czech influences, we offer refreshing beverages made with quality local ingredients like Czech fruit syrups and fresh milks.
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Our mission
We chanel creativity not only through our innovative drinks but also through our vibrant brand identity. Merging Asian and Czech influences, we offer refreshing beverages made with quality local ingredients like Czech fruit syrups and fresh milks. Our mission is to blend tradition with modernity, challenging perceptions and enriching your beverage experience.
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My role
As a co-founder at MatMat Boba Tea, I have channeled my passion for design into creating a compelling visual identity for our brand. This includes creating the website, crafting marketing materials, and building brand presence.
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Building a Brand Online and Offline
The reconstruction of our physical spaces was designed to mirror the stylish and contemporary aesthetics established in our digital platforms. This cohesive design strategy ensures that from the moment customers interact with our online content to the moment they step into our 2 branche. By integrating visual elements such us rounded table, concrete walls and open bar.
Our efforts have resonated well with our audience, leading to over 30,000 happy customers and the establishment of two thriving branches. This success is a testament to the power of combining great product with strong, visually appealing branding, making MatMat Boba Tea a beloved choice among boba enthusiasts.
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Collaborations
The visual identity of MatMat Boba Tea has been a collaborative achievement. Credit goes to the talented individuals who have contributed their skills and vision:
Photography by Radek Ulehla and Natalie Kubenk: Their photography has captured the essence of our products, infusing our marketing materials with vibrancy and appeal.
Art Direction and Brand Creation by Anna Sun: Anna’s creative direction has been pivotal in shaping a cohesive and attractive brand aesthetic.
Architecture by Stepan Matousek: Stepan’s architectural designs have brought our physical spaces to life, aligning perfectly with our brand's modern and inviting ethos.
This collective effort has not only enhanced our brand’s visual appeal but has also solidified MatMat Boba Tea’s position as a leader in the boba tea market.
04
Collaborations
The visual identity of MatMat Boba Tea has been a collaborative achievement. Credit goes to the talented individuals who have contributed their skills and vision:
Photography by Radek Ulehla and Natalie Kubenk: Their photography has captured the essence of our products, infusing our marketing materials with vibrancy and appeal.
Art Direction and Brand Creation by Anna Sun: Anna’s creative direction has been pivotal in shaping a cohesive and attractive brand aesthetic.
Architecture by Stepan Matousek: Stepan’s architectural designs have brought our physical spaces to life, aligning perfectly with our brand's modern and inviting ethos.
This collective effort has not only enhanced our brand’s visual appeal but has also solidified MatMat Boba Tea’s position as a leader in the boba tea market.
